15 best blogs to follow about brand designs

Brand design is one of the most essential features of a particular brand. It is through brand design that a brand strives to communicate clearly with its target audience. Below is a list of recommended logo brand designs.

Helvetic Brands
The site of the Swiss-based independent designer, David Pache, Helvetic brands focuses on logo designing and brand identity. The site hosts portfolio of David and is also an excellent blog that features several great articles on branding and logo design.

Identity forum
Identity forum comprises of regular contributions from identity exports, leading designers and even corporate brand managers. Contributors on this site are considered to be highly acclaimed within the industry. The plethora of experience that has been shared on Identity forum illustrates the fact there is indeed a lot to be learned here.

 Just creative design
One of the most popular blogs of Jacob cass, just creative design is filled with several great articles related to logo design.

The design cubicle
A blog run by web, logo and graphic designer Brian Hoff, the design cubicle is a general graphic design blog, It comprises of several great articles that covers the topic of brand identity and logo design.

Logo design love
Logo design love is a website that solely focuses on logo design. It is a site that is run by David Alrey and comprises of news, articles and opinions regarding brand identity.

Processed identity
Processed identity is a site that has been created by visual identity designer Steve Zelle. The site comprises of some outstanding and extremely thoughtful articles that focus on identity design.

The Dieline
The dieline is a place where the community of package design community is able to critique, review and stay informed regarding the latest trends in the industry along with the different design projects created in the field.

QBN
A division of crop, QBN is a job board in which creative community engages and communicates with each other. This website provides a wide range of creative links and brand design covers.

Design you trust
Design you trust is an hourly design blog and community that is full of design portfolios, design articles, fashion, design trends and video designs.

MANYSTUFF
MANYSTUFF focuses on publication design, typography, photography and other different pleasing things for the viewers.

Computer-Love
Computer love is a website portal on which creative community engages itself and communicates with each other regarding different brand designs.

Brand New
Brand New provides highly unique brand design opinions on brand identity and corporate work. It focuses on identity design but it also looks at packaging

GURAFIKU
A blog that is dedicated to history of graphic designing is GURAFIKU. It focuses on eradicating the language barrier and provides the graphic design of Japan to users around the world.

YELLOWTRACE
It is an online publication that provides design inspiration and resource for highly curious and creative minds.

AISLEONE
AilsleOne is an inspirational resource that focuses on typography, design, modernism and minimalism.

 

10 Signs you should invest in brand identity

1. Enhances the profitability of your company
Having a good brand identity is essential for a company. Brand identity could be enhanced through different marketing tools such as social media and email marketing and it allows potential customers to take your brand seriously.
2. Improves brand recognition
Investment in brand identity serves as a tool for advertisement. However, advertisement can only be profitable if it is consistent. In particular, they should be coherent on each and every social media platform.
3. Improves goodwill
When a company takes its business in a serious and efficient manner, the relationship of their clients/customers raises to a high level. This improves business prospects of a company
4. Support marketing and promotional programs
Investment in brand identity supports marketing and promotional programs for a company. Companies should focus on saving money where they need to invest.
5. Creating new customers
Tapping into the potential target market is of massive significance. It is important for a company to have a comprehensive knowledge of the likes and dislikes of their customers.
6. Competing against your rivals
A strong brand identity would allow a company for becoming a strong competitor in a specific industry. It is important for a company to distinguish itself from its rivals so that it could be noticed by its prospective customers.
7. Improves brand reputation
A company’s brand identity could communicate a company’s values, traits, personality and services by the means of its font, logo, image and color. This helps to create a positive image of the company.
8. Attracting prospective investors
Investors evaluate from a wide number of elements from different businesses that they would like to invest in. Within this regard, one of the most essential factors is that the brand should have a good image and it should be well established.
9. Generating leads
Investment in brand identity can help to create referrals. A company needs to convince current and prospective customers that investment in your brand would be productive in the long run.
10. Improves your competitive advantage
The fact can’t be denied that investment in brand identity could help to illustrate why a company/brand is different from its competitors.

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