Brand design is one of the most essential features of a particular brand. It is through brand design that a brand strives to communicate clearly with its target audience. Below is a list of recommended logo brand designs.
The site of the Swiss-based independent designer, David Pache, Helvetic brands focuses on logo designing and brand identity. The site hosts portfolio of David and is also an excellent blog that features several great articles on branding and logo design.
Identity forum comprises of regular contributions from identity exports, leading designers and even corporate brand managers. Contributors on this site are considered to be highly acclaimed within the industry. The plethora of experience that has been shared on Identity forum illustrates the fact there is indeed a lot to be learned here.
Just creative design
One of the most popular blogs of Jacob cass, just creative design is filled with several great articles related to logo design.
The design cubicle
A blog run by web, logo and graphic designer Brian Hoff, the design cubicle is a general graphic design blog, It comprises of several great articles that covers the topic of brand identity and logo design.
Logo design love
Logo design love is a website that solely focuses on logo design. It is a site that is run by David Alrey and comprises of news, articles and opinions regarding brand identity.
Processed identity is a site that has been created by visual identity designer Steve Zelle. The site comprises of some outstanding and extremely thoughtful articles that focus on identity design.
The dieline is a place where the community of package design community is able to critique, review and stay informed regarding the latest trends in the industry along with the different design projects created in the field.
A division of crop, QBN is a job board in which creative community engages and communicates with each other. This website provides a wide range of creative links and brand design covers.
Design you trust
Design you trust is an hourly design blog and community that is full of design portfolios, design articles, fashion, design trends and video designs.
MANYSTUFF focuses on publication design, typography, photography and other different pleasing things for the viewers.
Computer love is a website portal on which creative community engages itself and communicates with each other regarding different brand designs.
Brand New provides highly unique brand design opinions on brand identity and corporate work. It focuses on identity design but it also looks at packaging
A blog that is dedicated to history of graphic designing is GURAFIKU. It focuses on eradicating the language barrier and provides the graphic design of Japan to users around the world.
It is an online publication that provides design inspiration and resource for highly curious and creative minds.
AilsleOne is an inspirational resource that focuses on typography, design, modernism and minimalism.
1. Enhances the profitability of your company
Having a good brand identity is essential for a company. Brand identity could be enhanced through different marketing tools such as social media and email marketing and it allows potential customers to take your brand seriously.
2. Improves brand recognition
Investment in brand identity serves as a tool for advertisement. However, advertisement can only be profitable if it is consistent. In particular, they should be coherent on each and every social media platform.
3. Improves goodwill
When a company takes its business in a serious and efficient manner, the relationship of their clients/customers raises to a high level. This improves business prospects of a company
4. Support marketing and promotional programs
Investment in brand identity supports marketing and promotional programs for a company. Companies should focus on saving money where they need to invest.
5. Creating new customers
Tapping into the potential target market is of massive significance. It is important for a company to have a comprehensive knowledge of the likes and dislikes of their customers.
6. Competing against your rivals
A strong brand identity would allow a company for becoming a strong competitor in a specific industry. It is important for a company to distinguish itself from its rivals so that it could be noticed by its prospective customers.
7. Improves brand reputation
A company’s brand identity could communicate a company’s values, traits, personality and services by the means of its font, logo, image and color. This helps to create a positive image of the company.
8. Attracting prospective investors
Investors evaluate from a wide number of elements from different businesses that they would like to invest in. Within this regard, one of the most essential factors is that the brand should have a good image and it should be well established.
9. Generating leads
Investment in brand identity can help to create referrals. A company needs to convince current and prospective customers that investment in your brand would be productive in the long run.
10. Improves your competitive advantage
The fact can’t be denied that investment in brand identity could help to illustrate why a company/brand is different from its competitors.
When you are starting your own business, one of the first few things you require doing is creating an exceptional visual representation of your brand that distinctly and clearly represents your name. Simply put, you require an impressionable logo design created by a professional designer. This logo will put your business across as a distinguishable entity.
It goes without saying that your logo is supposed to be the signature of your business. It is among the most valued assets of your company, since it is that one element which symbolizes your brand more than any other detail about your company. If you get a well-designed logo, it will certainly reflect your brand and communicate your message effectively. Of course, the most important thing is to keep your logo versatile, memorable, unique, and simple.
To decide whether the logo design you have come up with is good enough for your brand or not, you can ask yourself the five below mentioned questions:
1. Is the logo readily communicating what it is supposed to, in a single glance?
If you have too many confusing elements in the logo, you might want to re-evaluate the design.
2. Does the visual representation seem relevant? And is the visual analogy fitting-in well?
Every aspect of the logo needs to be relevant to your brand.
3. Is the text clear and in an easily readable font?
The text should always be in clear formatting and font.
4. Are the colors of the logo appealing and in contrast?
If the logo has multiple colors, they need to be used in combination.
5. Does every color reflect what it is supposed to?
Lastly, you should use colors that are relevant to the products/services of your brand.
If you have the answers to the above questions, you can easily evaluate your brand’s logo design and get it tweaked, if need be. You need to understand that the logo of your company formally represents the business entity. As such, it is essential for you to have a logo which is memorable and unique, so that it can leave a lasting impression on the targeted customers.
This is why it is recommended that you get your logo designed by professionals at Creomind Designs. They will help you come up with custom logos as well as creative logo concepts. After all, they understand that a logo needs to be crafted with considerably delicacy.